“ Fair Enough. But even if GM doesn’t pay for positive coverage in blogs, just consider the possibilities in the new footloose media world. There’s littler to stop companies from quietly buying bloggers’ support, or even starting unbranded blogs of their own to promote their products- or to tar the competition.” (Klineand Burstein 226)
I feel like this quote explains why it is important for businesses to have blogs or why they can impact a certain business. Blogging can be used as advertising for companies that have something to advertise, like GM, or it can be use for editorial purposes. Some people may find this as an issue, however, ultimately, what is at stake here is that if a business is going to advertise, then blogging is a great way to do that. Blogging can help a business and advertising can as well. So this is certainly going to impact a business in a good way, which is why i think it's more important for businesses to have the impact of blogging.
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That most businesses advertise and businesses provide a way to do that is a valid argument for why blogging may affect business more than non-business communications.
The post is a little hard to follow, though, and would be more so for someone who wasn't familiar with the assignment. Provide more context for the reader: lead with your own ideas, state your position up front, and use a signal phrase to introduce a quote.
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